As铆 ha reaccionado la industria de la moda ante el COVID-19

馃摲: Teen Vogue

馃摲: Teen Vogue

隆Hola, mis amores! Aprovecho estos d铆as en casa para escribirles este post que es una reflexi贸n sobre la preocupaci贸n en la industria de la moda, ante la sombra de una epidemia global causada por el brote de coronavirus que se origin贸 en Wuhan, China. La mayor铆a de los conglomerados multinacionales聽de moda y lujo, han tomado acciones para reducir las repercusiones y hablado del impacto causado por el COVDI-19.

Hi my loves! I take these days at home to write this post to聽comment upon the concern in the fashion industry, in the shadow of a global epidemic caused by the coronavirus outbreak that originated in Wuhan, China. Most of the multinational fashion and luxury conglomerates have taken actions to reduce the repercussions and talked about the impact caused by COVDI-19.

馃摲: Getty Images

馃摲: Getty Images

En lo personal pude vivir el principio de la epidemia en Francia y en Mil谩n, en el que las Semanas de la Moda se llevaron a cabo, siguiendo varias medidas de seguridad e higiene y hasta algunos shows fueron transmitidos en plataformas digitales para evitar el contacto. En ese entonces, Giorgio Armani tom贸 la decisi贸n de celebrar su desfile en Mil谩n a puerta cerrada el pasado, mientras que Ralph Lauren fue de las primeras marcas en cancelar su desfile, que originalmente iba a ser en abril.

I was able to experience the beginning of the epidemic in France and Milan, in which the Fashion Weeks were held, following safety and hygiene measures, and even some shows were broadcast on digital platforms to avoid contact. Back then, Giorgio Armani made the decision to hold his Milan show behind closed doors in the past, while Ralph Lauren was one of the first brands to cancel his show, which was originally going to be in April.

馃摲: @adrianthephotographer

馃摲: @adrianthephotographer

Cambio de prioridades

Changing priorities

Hoy en d铆a las firmas m谩s poderosas del lujo, el textil y la belleza aportan donaciones contra la pandemia. Inditex por ejemplo, destinar谩 parte importante de su presupuesto para producir material sanitario, como batas. Adem谩s, esta semana don贸 m谩s de 300 mil mascarillas quir煤rgicas protectoras.

Today the most powerful firms in luxury, textiles and beauty make donations against the pandemic. Inditex, for example, will designate an important part of its budget to produce sanitary material, such as medical gowns. In addition, this week they donated more than 300,000 protective surgical masks.

Por otra parte, LVMH la compa帽铆a francesa que est谩 detr谩s de grandes marcas como Louis Vuitton, Fenty Beauty y Benefit Cosmetics, ahora fabrica gel desinfectante para manos en sus f谩bricas, que normalmente producir铆an perfumes o cosm茅ticos. Otro conglomerado de moda y fragancias que se ha sumado a la causa es Puig 鈥揷on marcas como Carolina Herrera, Jean Paul Gaultier o Paco Rabanne鈥 quien anunci贸 que tambi茅n se sumar谩 en la fabricaci贸n de desinfectante.

馃摲: @diorparfums

馃摲: @diorparfums

馃摲: @diorparfums

馃摲: @diorparfums

馃摲: @diorparfums

馃摲: @diorparfums

On the other hand, LVMH the French company that is behind big brands like Louis Vuitton, Fenty Beauty and Benefit Cosmetics, now manufactures hand sanitizing gel in the factories that normally produce perfumes or cosmetics. Another conglomerate of fashion and fragrances that has joined the cause is Puig with brands such as Carolina Herrera, Jean Paul Gaultier or Paco Rabanne, who announced that he will also join in the manufacture of disinfectant.

Donaciones monetarias

Monitary donations

Moncler, que es otra de las marcas que amo, don贸 10 millones de euros para construir un nuevo hospital en Mil谩n. Donatella Versace don贸 200 mil euros al hospital San Raffaele de Mil谩n. mientras que Armani don贸 1.25 millones a cuatro hospitales. Domenico Dolce y Stefano Gabbana聽tambi茅n aportaron fondos a la Universidad Humanitas de Italia para la investigaci贸n de soluciones m茅dicas o vacunas para frenar el coronavirus.

Moncler, which is another brand I love, donated 10 million euros to build a new hospital in Milan. Donatella Versace donated 200 thousand euros to the San Raffaele hospital in Milan. while Armani donated 1.25 million to four hospitals. Domenico Dolce and Stefano Gabbana also provided funds to the Humanitas University of Italy to research medical solutions or vaccines to stop the coronavirus.

馃摲: Getty Images

馃摲: Getty Images

Eventos pospuestos

Postponed events

La MET Gala, organizada por Anna Wintour en Nueva York,聽fue suspendida sin nueva fecha. Por otra parte, Dior cancel贸 su desfile Cruise en Italia y Chanel cancel贸 su desfile Cruise que iba a ser en Capri el 7 de mayo.

The MET Gala, called by Anna Wintour in New York, was suspended without a new date. On the other hand, Dior canceled his Cruise parade in Italy and Chanel canceled his Cruise parade that was going to be in Capri on May 7.

隆Les escribo pronto!

XOXO,

Con amor,

PAM

Why do I stain my underwear?. xoxo.

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